Conscious Consumerism


Amidst the buzz of Durham’s continued reach for “big city” status, there is a growing movement of sustainability-focused and social-justice minded women who are building mission-driven businesses and making positive change within the community. Seven such entrepreneurs have teamed up to empower each other and promote an eco-savvy lifestyle with an innovative new concept. 

On Saturday, April 1, from 1-4 pm at Liberation Threads in Downtown Durham, the debut Eco-Style Pop-Up!, which runs through Sunday, April 9th, will put Durham’s finest sustainable products and services all under one roof! The event will feature everything from fashion to flowers to fillable (and refillable!) soaps, along with information about adopting and sustaining greener day-to-day practices.


With similar business models and a general agreement that commerce should improve our community and not detract from it, these women have broken new ground with each of their early individual successes. The Eco Style Pop-up is their first collaboration, demonstrating the strength of their triple bottom lines which connect the dots between environmental impact, social justice, and economic development. Not only do they offer the Durham community options for walking the talk with respect to these areas, they represent a growing local movement among entrepreneurs for sustainable product development. What we put on our bodies, how we clean our homes, bringing joy into our daily lives, and interacting with the world around us, do not have to be mundane thoughtless activities. These women are showing us that with a little thought, we can make change with small actions and with every dollar we spend. And, with such beautiful, imaginative and high quality products, it is a pleasure to do so!

Rebecca Kuhns, a Raleigh native, left her job as a physician to open her dream boutique –Liberation Threads – which houses a carefully curated collection of exclusively fair trade or U.S. made apparel and accessories to bring ethical fashion to Durham.

Reid Miller is a local designer and bike commuter who has created an eponymously named line of classic, high quality, U.S. made wardrobe staples for women including her Riding Denim, which frees women to live actively and sustainably.

Allyssa Cherry used her passion for the environment and health to found of Fillaree, a zero waste supplier of soaps, lotions and cleaners that uses the highest quality, organic ingredients and reusable containers that can be refilled at Durham, Raleigh and now Chapel Hill refill stations.

Daria Drake is the founder of Durham Originals which promotes and advocates for a more sustainable Triangle through community, collaboration, art + design. This project also serves as a paradigm to the type of design work she takes on under her design company, Drak Haus {dreyk - house}.

Crystal Dreisbach leads Don’t Waste Durham, a local organization that is systematically eliminating waste in Durham through local advocacy and sells products to eliminate waste. They will be launching GreenToGo, a reusable take-out container service later this year!

River Takada-Capel is the founder of Rivtak, where she creates handmade beautiful apparel and accessories using found and salvaged materials, for example her Indigo Moon reclaimed Silk Kimono Robe which will be at the event.

Lee Moore Crawford is the founder of Hana Lee which uses uniquely seasonal, local and 100% bee friendly flowers to create gorgeous, unique, and zero-waste floral designs.